Honda Odyssey Vehicle Launch
Choose Your Vantasy Microsite
I had the opportunity of working on a marketing campaign for the upcoming release of the Honda Odyssey. One part of the campaign was a microsite that encouraged customer interaction in order to heighten interest in the new vehicle launch. The custom aspect of the site would give people an entertaining user experience they can share with their friends on Facebook.
With Honda’s Choose Your Vantasy microsite, you can transform everyday routines into numerous Vantasies by creating a story; starring you, your friends & your family.
Simply choose your adventure, upload your pictures and watch the story unfold. Visitors were asked to upload up to 5 pictures of their family and friends, choose a character and let the redesigned Honda Odyssey unfold a personalized movie right before their eyes. You then have the option of posting your movie to your Facebook page, download ringtones and wallpapers.
- Sr. Art Director
- Concept Development
- After Effects